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Embrace Values and Standards

Supporting the Constitution to benefit Citizens and strengthen Institutions

What is Embrace Values and Standards Limited? 

Embrace VSL is a Kenyan organisation, a provider of innovative business solutions and corporate programmes built around a central theme of ethics, values and commitment to the Constitution.

This is an approach which is designed to achieve concrete objectives and measurable results, and it does so whilst putting integrity, ethics and values at the heart of an organisation's agenda with wider benefits for the community and the nation.

Every successful organisation needs to respond and adapt to events, opportunities, and challenges.  We see a strong company ethos as a powerful factor in its long term capability and future achievement. An ethos which embraces every member of the organisation building the commitment and trust needed for sustainable success. 

Our unique approach creates a positive, engaged, shared mind-set receptive to new initiatives and committed to collective achievement. Our focus is to deliver the organisation’s priorities and strategic objectives and at the same time seamlessly infuse organisational practice with business ethics and values. Employees recognise and appreciate being part of a values-led ethical organisation; it is more than a good place to work, it is a place to be proud of. It is worthy of their commitment and their best efforts.

Our wide ranging experience enables us to engage with business, public service, and civil society organisations, and our extensive technical skills are able to address diverse challenges.


A fair, just, and inclusive society, with ethical, values-led governance systems, processes and methods.


To support organisations in all sectors to embed ethics, values and equality into their operational practice to the benefit of citizens, communities and the nation.

Our Values

Integrity, diligence and accountability guided by the national values of Kenya.

Our Belief

We believe organisations that combine good leadership with ethics and integrity become stronger, more successful and contribute more fully to the nation and to the community.

The Bigger Picture

There is a bigger picture; every organisation, community and family is part of national life and society. Values are so important they are the cornerstone of our Constitution and it is the responsibility of every person and organisation to support and act in accordance with our national values and principles of governance.  

There is no greater responsibility and no stronger bond embracing all Kenyans. 

By instilling this into the way we think and behave at all levels we are supporting unity, democracy and a peaceful, cohesive society.

Embrace believes that an organisation which recognises, commits, and acts in accordance with its responsibilities under our Constitution, will directly benefit from becoming visibly and tangibly committed to being ethical and values-led.